top of page
OCT, 2024
Marketers vs. Machine:
Creative & Gen AI, Insights and Synthetic Data
WEBINAR
Soon, most of advertising will be produced by Gen AI. And in the same moment, it will be pre test using synthetic data. BrandComms.AIand our sister company Forethought® are powering down that path asfast as our feet will take us.
This webinar dived into the following key areas, and was followed by a live audience Q&A
Synthetic Data, Real Results
Professor Ujwal Kayande, PhD, presented findings from October 2024 Forethought® studies comparing human data with synthetic data. He also shared noteworthy insights from emerging academic literatureand discussed how to navigate the pitfalls that may arise in commercial applications.
Gen AI in Marketing Communications
Isobell Roberts and Sacha Cody, PhD presented the dramatic advancements in BrandComms.AI, six months on from launch, including the latest case studies and results.
Soon, most of advertising will be produced by Gen AI. And in the same moment, it will be pre-tested using synthetic data. BrandComms.AI and our sister company Forethought® are powering down that path as fast as our feet will take us.
This webinar dived into the following key areas,
and was followed by a live audience Q&A
Synthetic Data, Real Results
Professor Ujwal Kayande, PhD, presented findings from October 2024 Forethought® studiescomparing human data with synthetic data.
He also shared noteworthy insights from emerging academic literature and discussed how to navigate the pitfalls that may arise in
commercial applications.
Gen AI in Marketing Communications
Isobell Roberts and Sacha Cody, PhD presented the dramatic advancements in BrandComms.AI, six months on from launch, including the latest case studies and results.
Marketers vs. Machine:
Creative & Gen AI,
Insights and
Synthetic Data
Would you like more information on this topic?
Would you like more information on this topic?
®
BrandComms.AI
®
BrandComms.AI
TM
TM
bottom of page